History

The one and only designer is Dana Kleinert, so the brand is easily identifiable and personalized. Brand was officially founded in 2001, but company DANA KLEINERT DESIGN s.r.o, like you know it in these days, was founded 4 years later, in 2005. In October of that year, we opened our first design studio for all people who are interested in fashion, in heart of historical centre of Bratislava. As we have always felt, that design of our products is very cosmopolitan, free and have its fans worldwide, we are trying to offer our models all over the world. In these days, you can find us in Japan – Nagoya and Tokyo, and we also offered our limited collections in Vienna, Prague, Vancouver…

Originality

Brand design /textile, apparel, interior…/ is based on trust in originality, from primary idea to final production. We believe in the power of ideas, in the synergistic effect. Our collections are based on manufacturing process right from the beginning – from the yarn itself. We are creating our own patterns, textures, mixing colours, modeling cuts, seeking solutions to allow new, innovative ways to use… Models of particular collections can be connected to each other, but also be worn as a solitaire. We are building our ideas from inspiration, which is then synonymous of coherent collection.

Quality

We make no compromises in materials, in production. Everything have to be in the highest quality, with indications of enjoyment of our work. This is evidenced by the success in the Japanese market, which is considered as the world ´s toughest. The majority of collections are made in Slovakia. Our partners know, that one of the primary activities of our brand, is to support the textile industry in Slovakia. So, each of our clients, with buying models from our collections, contribute to reach this target.

Vision

The objectiv of our effort, development, creation, implementation and other activities related, is to accumulate the creative potencial, regardless of trends in any direction. A chance to independently and freely create, to build quality undying after one season. The provision of interesting work and self-realization, the possibility of educating. We want to contribute the quality of society in various ways. Relationships, openness, transparency, quality, work methods, collaboration with third sector, providing creative potencial and know-how… We believe in the power of the individual, and also in the power of connection of ideas and joint effort.

Team

Dana Kleinert
designer

 



Zuzana Bobiková
marketing manager

Barbora Miklášová
shop assistant

 

Anna Benčová
tailoress
Jana Valičková
tailoress

And other colleagues, enthusiastic people, tirelessly realized joint projects, looking for new, time-tested, but also non-traditional ways of manufacturing, our partners, which are considered as our part…

Awards

2011 YOUNG CREATIVE ENTERPRENEUR (YCE) – slovak winner, www.britishcouncil.org/creativeconomy
2010 WINTER OLYMPIC GAMES 2010, Vancouver, Canada – winner of design and implementation of slovak national team uniforms
2007-2010 WEAREUROPE, TOKYO – slovak representative of progressive fashion design of the European Union, www.weareurope.com
2010 ORANGE SLOVENSKO a.s., winner of the design of staff uniforms in contact centers
2009 A+ BEST EUROPEAN SOCIETY for future Japan-Slovak corporation in the field of fashion and clothing production.

Projects

2011 NATIONAL DESIGN AWARD, SCD, exhibition

2011 BAKCHUS WINERY – uniforms design and implementation
2010 WINTER OLYMPIC GAMES 2010 VANCOUVER, Official Fashion Designer of the Slovak Representation Team
2010 ORANGE SLOVENSKO a.s. – design and implementation of staff uniforms in contact centers
2007–2010 WEAREUROPE – TOKYO
2010 Design and implementation of collections for Prime Minister of Slovak republic
2010 KELLY´S BICYCLES
2010 SLOVAK GYMNASTIC FEDERATION – uniforms
2009 DEVÍN CASTLE – fashion show on the honour of japanese visit of JTIA members
2009 THEATER ARENA, BRATISLAVA, „The Communism“, design cooperation with Nina Stillmark
2007 FASHION SHOW IN RETOX – New York City, USA
2006 World Cup Moscow in hair styling – evening dresses for Slovak team, Moscow, Russia
2005 Opening of the DANA KLEINERT DESIGN STUDIO in the historical centre of Bratislava, Slovakia
2005 POP IDOL (Freemantle) – SLOVENSKO HĽADÁ SUPERSTAR 1, styling of moderators, jury and finalists
2005 FOLK DRESS OF SLOVAKIA – TRADITION AND INSPIRATION, Gallery ÚĽUV, Bratislava
2003 GAME OF LIGHT AND TONES, exhibitions of interior solitaires and paintings, Galéria F7 (with Akad.Arch. E. Matula), Bratislava
2002 WHY NOT?, fashion show, Bratislava
2002 FIBRE, exhibition, Design centrum ÚĽUV, Bratislava
2001 Marylin’s, knitwear garment presentation, Vancouver, Canada
1999 NON-SENS’0: first authorised fashion show with guests from abroad, Bratislava, Slovakia
1998 GO PLUS, fasion show, Helsinki, Finland
1998 JUNIOR´98, semifinal, Brno, Czech Republic
1996 Smirnoff International Fashion Awards ’96, national finals, Bratislava