The Era: Spirit Of Knitwear

This is The Era of looking for the roots by turning them into the proud future. For us the main trend is INDIVIDUALITY. Own opinion. Self-confidence. We put our eye on playful, multipurpose pieces that allow many styling possibilities. You decide, because it is you.


Show Your True Colours!

Show your true colours, just the way you like it – each model from summer collection is unique, because you can paint it with colours you get with the dress in our shop, or you just simply leave it to us and you can choose one of the models that are already painted by the designer Dana Kleinert – we have decided for neon, fluorescent colours, so when the lights are off…


Woman’s Strategy

Collection Woman’s Strategy creates the world of its own. It uses the accessories, such as bag clips, fasteners or badges in unusual way – as a part of dress where it creates a new silhouette or an element with an unexpected utilisation.


Slovak Olympic Team

We were proud to be the Official Fashion Designer of the Slovak Representation Team at Winter Olympic Games 2010 in Vancouver, Canada.


Play Again!

The latest collection of Dana Kleinert (Autumn/Winter 2011/12) is ideologically connected with very previous successful collection – Play Everyday. Combination of playful models with accessoires is essential. However, we want to play more! Not only with clothing, but also with real toys, which are – or could be – part of the outfit.