Success On PURE London

Dana Kleinert participated on a leading selling event PURE London between 12 and 14 February 2012. New collection for A/ W 12-13 called “The Era: Spirit of Knitwear” was introduced to the professional sales public. The buyers and media could see and learn about the collection not only in our stand presentation but on an everyday catwalk show directly on the fair.

We evaluate the fair as very positive experience and we were also able to get interesting orders for department stores, independent retailers and boutiques in several countries around the world. We are happy that our brand was interesting for fashion buyers and so we can spread our brand worldwide.

After PURE London was over we exhibited our collection for another 3 days on Slovak Embassy London, what raised our chances for introducing our collection to relevant people in the industry.

PURE London has moved us a couple of steps forward and it offered us another new chances for growth.